vee-noh!

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I don’t know about you, but half the time I pick a wine, it’s because of it’s label. No excuses when you mispronounce these phonetically spelled bottles by Caroline Gilroy.

“I have designed a new range of Australian wines. The concept behind Vee-Noh! is pronunciation. I have worked in the hospitality industry for a few years and am always amused how people pronounce certain wines, often incorrectly. I believe I have developed a cheeky solution.”

[via The Dieline]

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